Audience Research/ Questionnaire Analysis.
For our groups audience research we created a questionnaire to be able to find the most accurate results in finding who our target audience is and to be able to analyse them.
We also created another questionnaire helping us to identify what the audience want to see throughout the documentary.
The first questionnaire (based on finding the target audience) included questions such as 'Do you have or are you working toward any qualifications?' and 'Do you work? If so, full or part-time?' By asking questions like these we are able to analyse our audience more critically and demographically to see if the types of documentaries that they watched reflected on their social class/status, for example, a member of the public deeming themselves as higher/working class that earns more money, may wish to watch documentaries that follow the reflexive/poetic mode as it reflects the type of lifestyle they have and possibly makes them feel more 'intellectual' as opposed to someone of a lower class and have a part-time job, they may wish to watch a more observational documentary such as 'Benefits Street' or those shown on Channel 4, again, by possibly reflecting the type of lifestyle they live.
The 'Audience Questionnaire' helped us to create the documentary as it gave us ideas into what the audience wanted to see, by asking questions such as 'How can we show the London Bombings as a sensitive issue?' and 'Do you prefer to see archived footage, the public's own footage, or both?', by asking these questions we were able to begin structuring the documentary.
Firstly we decided to analyse each question from the 'Audience Questionnaire' and the 'Documentary Questionnaire' so that we could summarize and compare the results of each, shown through bar chats and tables.
The first question that was asked in both questionnaires was 'What is your gender'. We asked this question predominantly to find out whether our target audience would be mainly males, females or both and whether specific genders social class/status had an effect on the results.
From the results it's clear the predominant gender to be watching our documentary is females having 15 females out of 24 (62.50%), answering the 'Audience Questionnaire' and 7 females out of 12 (58.33%) answering the 'Documentary Questionnaire', in comparison to only 7 males, (29.17%) and 2 partakers, to whom preferred not to state their gender (8.33%), answering the 'Audience Questionnaire', and 4 males (33.33%) and only 1 partaker, to whom preferred not to state their gender, answering the 'Documentary Questionnaire'.
The second question that we decided we wanted to ask on both questionnaires was 'What is your age'. We decided on this question as not only did we want to see a specific gender, we also wanted to see if we had a specific age group within that gender. When writing the proposal we predicted that the main target audience would be between 20-60 years old, purely based on the fact that the content might be a little bit more sensitive for younger viewers.
When analysing the results from both questionnaires it was clear that the predominant age bracket over all was the 16-18 year olds, with 62.50% (15), answering the 'Audience Questionnaire', with 12 of those being female and 69.23% (9), answering the 'Documentary Questionnaire'.
The questions for each questionnaire now changed, as for the audience questionnaire we needed to be more specific, and ask more demo-graphical questions to actually be able to analyse the audience, and get a specific idea on what sort of person would be watching our documentary rather than questions related to the London Bombings themselves.
- I have lost the rest of this document, it's on Lauryn's blog or Steve has it in my comb-bound folder. -
Firstly we decided to analyse each question from the 'Audience Questionnaire' and the 'Documentary Questionnaire' so that we could summarize and compare the results of each, shown through bar chats and tables.
The first question that was asked in both questionnaires was 'What is your gender'. We asked this question predominantly to find out whether our target audience would be mainly males, females or both and whether specific genders social class/status had an effect on the results.
From the results it's clear the predominant gender to be watching our documentary is females having 15 females out of 24 (62.50%), answering the 'Audience Questionnaire' and 7 females out of 12 (58.33%) answering the 'Documentary Questionnaire', in comparison to only 7 males, (29.17%) and 2 partakers, to whom preferred not to state their gender (8.33%), answering the 'Audience Questionnaire', and 4 males (33.33%) and only 1 partaker, to whom preferred not to state their gender, answering the 'Documentary Questionnaire'.
The second question that we decided we wanted to ask on both questionnaires was 'What is your age'. We decided on this question as not only did we want to see a specific gender, we also wanted to see if we had a specific age group within that gender. When writing the proposal we predicted that the main target audience would be between 20-60 years old, purely based on the fact that the content might be a little bit more sensitive for younger viewers.
When analysing the results from both questionnaires it was clear that the predominant age bracket over all was the 16-18 year olds, with 62.50% (15), answering the 'Audience Questionnaire', with 12 of those being female and 69.23% (9), answering the 'Documentary Questionnaire'.
The questions for each questionnaire now changed, as for the audience questionnaire we needed to be more specific, and ask more demo-graphical questions to actually be able to analyse the audience, and get a specific idea on what sort of person would be watching our documentary rather than questions related to the London Bombings themselves.
- I have lost the rest of this document, it's on Lauryn's blog or Steve has it in my comb-bound folder. -
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